Expanding the Pie:

"Extensively researched yet practical in its presentation, Expanding the Pie is a thorough exploration into the many challenges and benefits that arise in NGO-corporate partnerships. Susan Rae Ross has provided a 'must read' for anyone wishing to first understand, and then develop, highly successful cause marketing partnerships."—Bruce Burtch, The Cause Making Catalyst

"[Ross presents] an interesting approach to combining NGO interests with those of corporations. The resulting symbiotic relationships can provide great marketing opportunities for corporations while greatly accelerating the missions of participating NGOs."—William Ramsey, Economics and Business Journal

"Expanding the Pie provides compelling rationale for the essential social sector/NGO–corporate partnerships so critical to the successful organization, indeed to the community of the future."—Frances Hesselbein, Leader to Leader Institute