Lynne Rienner Publishers Logo

Expanding the Pie: Fostering Effective Non-Profit and Corporate Partnerships

Susan Rae Ross
Expanding the Pie: Fostering Effective Non-Profit and Corporate Partnerships
ISBN: 978-1-56549-465-7
ISBN: 978-1-56549-466-4
ISBN: 978-1-56549-468-8
2012/281 pages/LC: 2011040325
A Kumarian Press Book
"Extensively researched yet practical in its presentation, Expanding the Pie is a thorough exploration into the many challenges and benefits that arise in NGO-corporate partnerships. Susan Rae Ross has provided a 'must read' for anyone wishing to first understand, and then develop, highly successful cause marketing partnerships."—Bruce Burtch, The Cause Making Catalyst

"[Ross presents] an interesting approach to combining NGO interests with those of corporations. The resulting symbiotic relationships can provide great marketing opportunities for corporations while greatly accelerating the missions of participating NGOs."—William Ramsey, Economics and Business Journal

"Expanding the Pie provides compelling rationale for the essential social sector/NGO–corporate partnerships so critical to the successful organization, indeed to the community of the future."—Frances Hesselbein, Leader to Leader Institute


Axiom Business Book Award Winner!

Susan Rae Ross provides essential tools and frameworks—illustrated by a selection of useful case studies—to support NGO managers in designing, implementing, and evaluating effective nonprofit-corporate partnerships.


Susan Rae Ross is the founder and CEO of the consulting firm SR International.


  • Setting the Stage.
  • Global Trends.
  • NGO Trends.
  • Business Trends.
  • Partnership Options.
  • Bilateral NGO-Corporate Partnerships.
  • Tri-Party Partnerships.
  • Multi-Stakeholder Initiatives.
  • Partnership Decision-Making Framework.