Focus on campaigns & elections . . .

From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step-by-step through the process. This approachable new text: • Covers both theory and real-world practice • Uses examples and case    More >

Choice Outstanding Academic Book! Robert Smith and Richard Seltzer offer fresh insights on the decisive, and often surprising, role of presidents and presidential candidates in polarizing US politics.     In a rich, multidimensional narrative, the authors show how presidential rhetoric and policies have served to divide voters along lines of class, party, race, and region. They    More >

Since 1916, when the first woman was elected to the US Congress, fewer than 10 percent of all members have been women. Why is this number so extraordinarily small? And how has the presence of women in the electoral arena changed over the past hundred years? Barbara Palmer and Dennis Simon combine a rich analytical narrative, data on nearly 40,000 candidates, and colorful stories from the campaign    More >

This guided tour of the inner workings of the election campaign process demystifies the often murky world of professional politics. Offering a unique blend of theory and practice, Inside Political Campaigns draws on the experiences of political scientists who have played such key roles as campaign managers, consultants, media advisers, and even candidates. First-hand accounts of races run at    More >

What are the consequences of political polarization in the United States? Are citizens' interests adequately represented when divisive politics are the norm? What ideologies—and entrenched institutions—perpetuate these divisions, and what social groups are most affected? Answering these questions, Polarized Politics is a major contribution to our understanding of the causes,    More >