"John Ikerd combines insights from philosophy, psychology, ecology, sociology, and economics to question many of our current free-market assumptions and to make a case for employing common sense to build a more sustainable future for our plant."—Fred Kirschenmann, University of Iowa

"A seminal contribution to the concept of sustainability."—J. Paul Mueller, North Carolina State University

"John Ikerd has shown an uncanny ability to address the questions that need to be answered—now. This is a must-read book for students, teachers, and policymakers who strive for a framework to ensure economic sustainability and intergeneration equity."—E. Ann Clark, University of Guelph