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Vice Presidents, Presidential Elections, and the Media: Second Fiddles in the Spotlight

Stacy G. Ulbig
Vice Presidents, Presidential Elections, and the Media: Second Fiddles in the Spotlight
ISBN: 978-1-935049-56-2
$57.00
2013/140 pages/LC: 2012047131
A FirstForumPress Book
"A fine addition to the literature on the vice presidency. It would be a valuable read for any student of the presidency, presidential campaigns, and voting behavior."—Jody C. Baumgartner, Political Science Quarterly

"A compelling and thorough treatment of an important, but understudied, topic."—Matthew Eshbaugh-Soha, University of North Texas

"An important contribution to the national discussion about the impact of vice presidents on elections and election outcomes."—Michael Franz, Bowdoin College

DESCRIPTION

Do vice presidential candidates play any significant role in presidential elections? Challenging the conventional wisdom, Stacy Ulbig shows the important ways in which they do in fact affect election outcomes. She also assesses the impact of a range of vice presidential candidates and considers how the news media fits in the equation. Analyzing data from 1972 through 2008, Ulbig shows clearly how and why vice presidents matter in presidential campaigns.

ABOUT THE AUTHOR

Stacy G. Ulbig is associate professor of political science at Sam Houston State University.

CONTENTS

  • Do Voters Care About Vice Presidents?
  • The Varying Impact of Vice Presidential Candidates.
  • How the Amount of Media Coverage Matters.
  • How the Negativity of Media Coverage Matters.
  • How Media Coverage of Sociodemographics Matters.
  • How Media Coverage of Candidate Traits Matters.
  • The Performance of Second Fiddles.