We’re headed to the 2025 Frankfurt Book Fair next week and hope to see you there! You can help us celebrate our exciting new partnership with Script Publisher Services. Script will be marketing and selling our books throughout Europe and Australia/New Zealand. Script was born from one of the world’s leading publisher service companies and features a state-of-the-art distribution center and a publishing heritage dating back to 1851.
🤝 LRP will be at Hall 6.0 D36.
📚 Script will be at Hall 5.1 C76.
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How is China Using Soft Power? An Interview with Irene Wu! In a new interview with the National Committee on US-China Relations, Irene Wu discusses the concept of soft power and its application by countries like China. Soft power, which goes beyond media influence like movies and TV, is about using cultural, social, and diplomatic efforts to shape perceptions and attract others. Wu explains that China's soft power is increasingly effective on both collective and individual levels, with tourists and international students playing a key role.
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